Friday, October 30, 2009

]‘Fish don’t fart’ and other hot news



Are these Pennsylvania cows giving off too much gas?

Some days, the world of agricultural news just organizes itself for you.

Today is a good example. The three headlines below all came in the same e-mail document from a service, PR Newswire for Journalists.

What’s curious about the language of press releases sometimes is how certain words and phrases stick in your mind, and I give you these examples:

Revolutionary New Invention Receives World-Wide Attention - Portable Farms

Portable Farms is an invention that will "solve world hunger and poverty" if a lot of people would use it to grow their own tilapia fish and organic vegetables in backyards and basements. The company’s "light-hearted" motto, "Fish don’t fart," makes the point that the technology is designed "to save the world from gas emissions from cattle." It's a big idea, saving the world from hunger with these fish tanks, but I confess that it's the motto that got my attention. Fart is a word you don’t see much in the farm press, even though a fair amount of it takes place in the countryside.

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